We build fast, and we stay
10+ years building for Ethiopian companies, from a one-page site to systems running a bank branch network. We kept the marketing practice alongside the engineering, because a product nobody finds is not finished.
Organisations we have delivered for
Passion AcademyAddis Restaurant WeekEthiopian Circus FestivalMafer Construction PLCLand for Life EthiopiaEquinoxSix rules we do not bend
Say the expensive thing early
If the scope is wrong, the budget is unrealistic or the timeline is fantasy, you hear it in week one — not in month five when it is someone else's fault.
Ship in increments, always
A working demo every two weeks. Progress you can see beats progress you are told about.
You own everything
Source code, infrastructure, documentation, accounts. No lock-in, no hostage-taking, no surprises at renewal.
Build for the network we have
Software that assumes fibre and a new iPhone fails here. Offline-first, low-bandwidth and older devices are the default, not the edge case.
Stay after launch
Most of our revenue comes from clients we already have. That only works if the thing we built keeps working.
Measure or do not claim
If we say a change worked, there is a number behind it. If there is no number, we say we do not know.
A working demo every two weeks
Most failed projects fail quietly, months before anyone admits it. There is no six-month silence here — our process is built so that cannot happen without you noticing.
Discover
We map the business problem, the people it touches and the systems already in play — before anyone opens a design tool.
Define
Scope, architecture and success metrics written down and agreed. You approve a plan, not a vague direction.
Design
Prototypes you can click through and react to. We change things on screen, while changing them is cheap.
Build
Two-week increments with a working demo at the end of each. No six-month silence followed by a surprise.
Launch
Migration, training and a monitored go-live. We are in the room on day one, not on a support ticket.
Grow
Analytics, iteration and marketing that compounds what you have built. Most of our work is with clients we already have.
What it is like to work with us
“Appable didn't hand us software and disappear. They sat with our branch managers until the system matched how the business actually works.”
Come and see how we actually work
One conversation, a straight assessment, and a written scope you own whether or not you build it with us.