Privacy policy
Last updated 16 October 2026.
This describes what Appable Technologies PLC collects through this website, why, and how long it is kept. It covers this site only, not any product we have built for a client.
What we collect
When you contact us. The enquiry form asks for your name and email, and optionally your phone number, company, budget range and what you need. We also record which page you submitted from and any campaign parameters in the link you arrived through, so we know which of our own marketing is working.
When you message us. Choosing WhatsApp or Telegram opens your own messaging app. That conversation happens on that platform, under that platform’s privacy policy rather than ours. We record that the button was clicked and from which page, not what you then wrote.
Analytics. We use Google Tag Manager to understand which pages are read and which links are used. It records page views and clicks, not your identity.
What we do not collect. We never ask for payment details on this site. We do not sell or share enquiry data. We do not run advertising trackers that follow you to other sites.
Where it is kept
Enquiries are stored in our own PostgreSQL database on our own server in our own hosting account, not in a third-party CRM. Only Appable staff with a Studio account can read them.
How long we keep it
Enquiries are kept while the conversation is live and for up to two years afterwards, so we can pick up where we left off if you come back. Ask us to delete yours sooner and we will.
Your choices
- Ask what we hold about you, and we will tell you.
- Ask us to correct it or delete it.
- Block analytics in your browser. The site works without it.
Contact
Email info@appabletech.com or write to Mickey Leland St, Arch Building, 2nd Floor, Office 13/14, Bole Sub City, Addis Ababa, Ethiopia.
Changes
We will update the date at the top whenever this changes. We will not quietly broaden what we collect.