Insights
Notes from the build
What we have learned shipping software and campaigns in this market. Written for the people making the decision, not for search engines.
- Web Performance6 min read
Why page speed matters more on African networks
What a 3G-first audience means for image strategy, bundle size and the revenue you lose at every extra second of load time.
- Growth7 min read
Setting a digital marketing budget that survives review
How to split spend across search, social and content — and which metrics to bring to the board so the budget survives the next cycle.
- AI8 min read
What it takes to run an AI support assistant in Amharic
Tokenisation, training data and the handover rules that keep an automated assistant helpful instead of infuriating.
Start now. Be live in weeks
One conversation, a straight assessment, and a written scope you own whether or not you build it with us.