One company, finally presented as one company

The client began as a small cosmetics workshop and grew over three decades into a group spanning manufacturing, import, trading, export and property. Its website still described a single-product manufacturer — four pages, English only, with no mention of four of its six business lines.

The challenge

This is a positioning problem before it is a design one. A bank, an export partner or a government tender panel researching the company found a thin product page and no way to see the group behind it. The brand was also split across duplicate and unofficial social accounts with no single source of truth, including a reseller account presenting itself as the brand.

The approach

We began with an audit rather than a redesign: what is live, what it says, where it appears, and what someone evaluating the company actually finds. That produced the structural argument — a single mother-company site where each venture is a clearly structured section under one consistent brand, rather than six brands competing for the same name.

The build

A content-managed site on Payload with Postgres, with roughly twenty composable block types — product showcases, category tiles, statistics, story banners, logo strips, trust rows, steps, forms — so the marketing team assembles pages without a developer. Products and product categories are first-class collections rather than static pages, which is what lets a manufacturer with this range keep the site current. Search, SEO, redirects, nested documents and live preview are built in. A refreshed company profile document mirrors the same architecture, so the site and the document a salesperson hands over finally say the same thing.

Where it stands

Built and in client review. The new site has not yet replaced the old one on the live domain.