Selling a building before it exists

Off-plan property is sold with a floor plan, a render and a sales agent's ability to describe a space that is not built yet. The buyer is asked to commit a life-changing sum to a drawing.

The challenge

Putting a building in a browser is the easy part — Three.js has done that for years. The hard part is the join between the model and the business: the mesh a developer clicks in the viewer has to become a unit with a price, a status, a floor, an orientation and a lead attached to it, and that has to stay true as the model is revised.

The approach

Labelling is the hinge. An administrator uploads a GLB, and the platform reads its mesh inventory. Clicking a mesh in a 3D canvas opens a form that turns it into a unit. The model stays the source of geometry and the database stays the source of commercial truth, joined by mesh identity rather than by a naming convention someone has to maintain by hand.

The build

Fifty-eight screens across fifty-seven tables, built on React Three Fiber with XR support so the same showroom works in a headset. The sales half is a full CRM rather than a lead form: contacts, deals, pipelines, targets, lead routing rules, commission configuration with splits and records, approval requests, team and supervisor structures, and custom roles per organisation. Live presentation sessions let an agent walk a remote buyer through the building with shared control state, chat and reservations. Campaign links and behavioural events track which unit a buyer lingered on. The whole interface runs in English and Amharic.

Where it stands

Built and not yet launched. The platform is complete enough to demonstrate end to end; the public domain is still parked while go-to-market is settled.